As a small business owner, your day-to-day activities require wearing many hats. One of the most important, but overlooked, hats that you wear is marketing your product or service. Limited staff, budget and time can cause restrictions and roadblocks for small business owners, so it is easy to let marketing efforts fall through the cracks. There are so many high-quality free tools available on the internet to keep any small business growing. With the right tools, you can connect with customers, build your brand and see a return on your investment.
So, how do you know if you are spending your time and money on the best tools that are going to maximize your marketing efforts? Easy. Our experts at Ironistic compiled a helpful list of marketing tools for entrepreneurs and business owners that are cost-effective, trackable, and can help grow your business over time.
Below are five digital marketing tools that are guaranteed to help you jump-start your marketing efforts:
Are you design-challenged? Canva is so easy to use that you don’t have to be a graphic designer to create high-end images for your social media posts and websites. Yet, Canva can do so much more than creating images. You can use it to develop presentations, create digital ads, print materials and more. You can even compile and import important data and use it to build custom charts. The best part of all, Canva is 100% free to use. Here are some social media post examples.
Website Analytics: Google Analytics
The best tool out there to measure traffic on your site is the leading search engine itself – Google. Google Analytics is a free tool that allows you to track where your website gets its traffic. Once installed on your website, you will be able to find out which marketing tactics are generating the most leads and sales conversion, how many visitors come to your site, and what content on your site they prefer.
Need some help reading through your Analytics data? Contact one of our experts today!
Social Media: AgoraPulse
With so many social media tools out there, it can be challenging to figure out which ones are best suited for your business needs. Agorapulse is considered the all in one solution for managing social media posts, comments, and messages. This tool helps with managing your content, conversations, and analytics in a clean, user-friendly dashboard. Not only are you able to connect to multiple social media accounts, but you are also able to collaborate with team members and schedule content for approval.
Moz has a collection of online tools available that really goes above and beyond for its users. A tool like Moz Pro helps you research and manage the popular keywords for your business. It includes an on-page grader that will give you recommendations for making sure you are optimized for a specific keyword on any page of your site. Another feature loved about Moz is Moz local. This tool is built specifically to help businesses improve local SEO listings. It aggregates all of your local listings in one place and ensures that your business listings are correct, consistent and visible online.
Email Marketing: Emma
Email marketing is a cost-effective solution that allows small businesses to build their brand and effectively reach out to their customer base. Emma offers a variety of features and visually stunning email templates. You can build email campaigns easily with a drag and drop editor, real-time analytics, audience segmentation, subject-line testing, and automated email workflows. What makes Emma stand out is their robust dashboard with detailed email analytics to help improve performance.
Now that we’ve introduced you to some of the must-have marketing tools for your small business, the fun can start! Dive into these platforms and start developing your killer marketing strategy. It may take some time to see your marketing efforts comes to fruition, but once you get some people interested, you’re on a straight path to success.
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