by Annie Pilon
Small businesses should always be looking for ways to improve. You can step up your marketing strategy, your productivity or even your tech tools. If you’re looking for opportunities for improvement in your own small business, check out these suggestions from members of the online small business community.
Recognize the Best B2SMB Brands
For businesses that provide products or services to small businesses, the B2SMB Awards, hosted by the B2SMB Institute, is there to recognize your accomplishments. Submissions are now open. So you can learn more about the process or submit a business for consideration.
Improve Productivity with Some Simple Hacks
Getting enough done on a day-to-day basis can be a constant struggle. So small businesses always need new ways to improve productivity. This Process Street post by Oliver Peterson includes 42 different strategies you can use to work better and faster throughout your organization.
Learn More About Keyword Research
Most small businesses with an online presence know that keywords are important for SEO. But do you actually do enough research to find the right keywords to move your business forward? In this Duct Tape Marketing post by John Jantsch, learn more about how to improve your keyword research going forward.
Get Started with Affiliate Marketing
Affiliate marketing can be useful for businesses looking to grow their customer base as well as those looking to earn some extra income. If you’re thinking about getting started in this area, read this Pixel Productions post by Pratheeksha Mani for all the basics. Then see what members of the BizSugar community had to say here.
Execute Some Easy Marketing Tactics in an Hour or Less
Improving your marketing strategy doesn’t need to be incredibly time consuming. There are plenty of small tasks that you can complete in an hour or less, while still making a major impact for your business. Ashlee Brayfield shares some of them in this Crowdspring post.
Understand How to Use Location Data
Today’s mobile technology can make a major impact on how marketers work. However, many don’t understand exactly how to use the location data they’re able to collect. This Marketing Land post by Taylor Peterson includes a helpful guide.
Don’t Lose the Influencer Game
Influencer marketing is making a major impact on U.S. businesses. But it’s actually even more popular in other parts of the world. To make the most of this technique for your business, check out the lessons from international brands in this Social Media HQ post by Christian Zilles.
Make Use of Curiosity in Your Marketing
What’s the most powerful marketing tool you can use for your business? The answer may just be curiosity. If you’re looking to make use of this tactic in your marketing, read the tips in this Target Marketing post by Daniel Burstein.
Add Pizzazz to Your Content
Basic content marketing may not really make your business stand out online, since so many other brands are also creating content. If you want to make an impact, you need some pizzazz. In this TopRank Marketing post, Nick Nelson discusses how you can do this for your business.
Find the Best Ways to Market
Since there are so many different marketing tactics available, it can sometimes be helpful to narrow down the best strategies by seeing what the experts have to say. This Mostly Blogging post by Janice Wald includes 33 expert principles of marketing. And BizSugar members shared thoughts on the post here.
If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: firstname.lastname@example.org.
Catch up on my current posts along with industry articles