By Abdullahi Muhammed Whether you’re promoting your freelance business or helping your clients promote theirs, certain marketing skills are a must. According to a report by Spera, 63% of freelancers say marketing is the most important expense to grow their business.
So what do you need to know to succeed? Here are 12 in-demand marketing skills that can help you. 1. Writing Even if you’re a designer or developer, you need writing skills to succeed as a freelancer. Eloquent writing can help you land a client with your application. And even if you’re a great coder, spelling errors might turn potential clients off. You will likely communicate with most of your clients by email. Clear, concise writing is an invaluable skill to communicate efficiently and be understood. 2. Conversion optimization If you want to get more freelance clients, you need to have a website designed to convert. Learn the essential elements of a high converting website and test different options to see what works best to convert clients. Recommended by Forbes How To Promote Your Freelance Business With A Blog 4 Strategies Clients Employ To Pay You Less Than You Deserve IBMVoice: How Cognitive Computing Could Help Companies Respond To Cyber Attacks How To Ask A Freelance Client For More Money Freelancers, Here Are 8 Ideas For Building Additional Income Streams MOST POPULARPhotos: The Richest Person In Every State ACTIVE CONVERSATIONThe Hidden Costs Of The Nintendo Switch Keep Adding Up MOST POPULARPhotos: The World's Highest-Paid Models 2016 MOST POPULARStan Lee Introduces Augmented Reality For His Kids Universe 3. Content marketing According to Venngage, content marketing was one of the “hot” marketing skills of 2014 and 2015. Businesses are looking to hire freelancers with content marketing experience to supplement their in-house teams. Take advantage of this growing market by adding “content marketing” to your list of skills. 4. Networking Attend events, workshops, and participate in digital networking to help find more clients. Participate in webinars, online discussions and create valuable connections long term. It’s an essential skill for business growth. 5. Social media Social media marketing is an important skill to help you find clients. At the same time, businesses are always looking to add new social networks to their marketing arsenal. If you’re already savvy with the newest platforms (think Snapchat), you can become a valuable asset for your clients. Source:http://www.forbes.com/sites/abdullahimuhammed/2016/12/30/12-marketing-skills-that-every-freelancer-needs/#1144c4b056f5 |
Marcus Guiliano
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March 2020
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